Local brands rising
Heightened by Covid-19 and global trade tensions, consumers in Asia are opting for home-grown brands over international. The Top 1000 Brands data shows this shift in some of the key markets in the region, such as Australia, China and Indonesia. To win the hearts of consumers, there is a need for greater personalisation and localisation. How can international brands compete as consumers become more locally-focused? Is this an issue of trust or comfort?
Sustainably responsible brands win the hearts of consumers in APAC
This year, the Top 1000 Brands survey added in questions on sustainability and we saw a correlation between the brands climbing through the ranks and those considered by consumers to have sustainability at their core.
Many of the big multinationals are actively reducing their plastic waste and packaging and driving initiatives on a local scale. This theme explores these ideas closer and the role of Brand in championing a zero-carbon footprint future and supporting the eventual abolishment of single-use plastic.
The dawn of the new brand and using creative variety to fuel e-Commerce success
This final trend looks at new start up brands that have innovated during this period of intense digital acceleration or have moved to a D2C model. Brands are having to adapt and learn at speed. How can these new-age brands build on this momentum and succeed in the new world? Plus, we look at the content and creative trends driving e-Commerce performance and what can be learnt from those who dare to be different.
Asia's Top 1000 Brands 2020
Bold brands win the future
The Top 1000 Brands event is back in a virtual format and with an all-star lineup. The brand-centric event brings together the most notable and boldest brands in Asia to talk strategy, creativity and what it takes to win the hearts of consumers.
Taking place every afternoon between 3-5 November, each mini event dives into the biggest trends and learnings for brands to take ahead in the 12 months.
Registration is free to brand marketers and leaders and gives you access to every event and the on demand recordings.
Singapore, Hong Kong, Beijing: 1-2pm (GMT+8)
Jakarta, Bangkok, HCM: 12-1pm (GMT+7)
Tokyo, Seoul: 2-3pm (GMT+9)
Sydney: 3-4pm (GMT+10)
Future proof your strategy
Everyday we’ll explore a new theme to help you future-proof your strategies, including: